Hi guys,
We want to target our ads more accurately and to know our users better. And since the “cookieless future” is coming, we don’t want to rely only on third party data, that’s why we want to start having more first party data from our users. We believe would be great to get extra data from our users when they sign up with facebook, something like “gender”, “birthday”, “civil status”, “where did they study”, “where are they from”, etc., if the user's permission is granted, of course.
Carlos Fernández
The upcoming Audience FPD will have capabilities to get this information into a user profile. Some work will be required by clients to get the data from the social profile and add it to the audience profile.