A user should not have to click directly on the + sign to add a feature
Having to click directly on the + sign slows down the user and makes the interface more difficult to use -- clicking anywhere in the box that contains the + sign should select it.
Deployed in Editor 2.1 on Oct 30 (Sandbox) https://redirector.arcpublishing.com/alc/arc-products/pagebuilder/releasenotes/pagebuilder-editor-21-release-notes/
This is planned for our next Editor release - 30 Oct 19.
Under consideration.
Thank you for your feedback. We will definitely incorporate this and let you know when this is implemented.