Improving the efficiency of clicks on a page is key for the recirculation on a website, and consequently the # of page views as well as the ratio "page views/visit".
Therefor, it would be nice to have an A/B testing tool in PageBuilder, where you could tests a variant of a page (type), like homepage, section page or even article page.
One could test a variant of the composition of the page, to see e.g. if a "recommanded for you" widget with articles would be better placed in position 8 instead of 12. This implies to have analytics on clicks on the widget, and the ability (like with story elements in Bandito) to decide with variant is the best to offer to the audience.
In such a case, the dream would be to also decide based on the total recirculation ratio on a page - more clicks on the "recommanded for you" widget could lower the clicks on other widgets, neutralizing the general effect on recirculation.
Phil Dautrebande
| Categories | New Functionality |
| I need it... | Yesterday (let's go already) |
Thanks for submitting this idea - we'll take it into consideration as we plan future capabilities for page optimization and testing.