Ideas for Arc XP

New metric for ads

It would be very useful for nordic publishers if we could choose to show ads based on word count, not just paragraphs. Nordic journalists use paragraphs per quote, which can force an ad to load, and thereby creating a bad user experience.

  • Kathleen Buer
  • Mar 19 2021
  • Needs more information
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  • Kathleen Buer commented
    4 May, 2021 07:21am


    Sorry for the late response. Nordic journalists use paragraphs before every quote. When the metric is word count, the ads get placed more randomly than if the metric was paragraphs.

  • Admin
    Lawrence Tsai commented
    20 Apr, 2021 04:09pm

    Hi Kathleen - thank you for your idea. Can you please help provide additional context? Why are Nordic journalists not able to use word count and must use paragraph count? Thanks!