As a newsroom manager, I would like to create story templates for things like series, newsletters, and other heavily formatted articles. I may wish to include an image or logo, a specific html block, and other things in the body of those templates. But the template editor lacks most of the functionality of actual articles in Ellipsis. I have sometimes been able to paste certain types of formatting into the Ellipsis template, but it doesn't always save or render correctly when a story is created off that template.
Here's an example of the type of story I'm talking about: http://www.philly.com/philly/columnists/michael_klein/Lets-Eat-An-underground-bar-Craig-LaBan-on-natural-wines.html?arc404=true