Advertisement Block Sizes & Flexibility
The 300x250 ad size is a staple in the world of ad inventory offerings. This is not currently included in the 'Large Leaderboard' group of ads, with no way to add it in without custom work. The other ad groups offer even less in terms of inventory diversity across device types.
- As a product manager, I want to be able to add an ad size already supported by Arc (300x250) to an existing ad group that is missing it (large leaderboard), so I can provide an industry standard set of ad sizes to clients.
- As a product manager, I want to be able to support 300x250 ad size on mobile within the large leaderboard group, so I can deliver to ad impressions goals (320x50 is non-standard & generates less impressions).
- As a product manager, I want to be able to pick & choose which ad sizes I want to support on my site, so I can deliver industry standard (and competitive) ad inventory to suit client desires.
- As a product manager, I want to exclude the 728x90 ad size from desktop devices to only serve the 970x250 ad banner, so I can provide the ideal selection of ad sizes to our sales team and serve a streamlined visual appearance of the front end (you often get a mix of 728x90 & 970x250 ads pages when viewing on laptop size screens, which looks very messy)