Google is rolling out a new feed format for news organizations called News Showcase.
Upon signing a partnership with google, news organizations will have a new tab under their Publisher Center to manage these Showcase feature. They can either create a feed manually or configure a feed in a specific format.
More details here https://www.blog.google/outreach-initiatives/google-news-initiative/licensing-program-support-news-industry-/
Sample feed format
<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom"
xmlns:media="http://search.yahoo.com/mrss/"
xmlns:g="http://schemas.google.com/pcn/2020">
<title>Sample News</title>
<link rel="self" href="https://example.com/rss"/>
<entry>
<g:panel type="RUNDOWN">Panel 1</g:panel>
<g:panel_title>Rundown panel title</g:panel_title>
<id>urn:uuid:6b279328-d433-47ce-8a0c-d885836d4e7e</id>
<published>2020-05-29T14:10:00Z</published>
<updated>2020-05-30T07:30:30Z</updated>
<g:article_group role="RUNDOWN">
<entry>
<id>urn:uuid:b0826782-dbd8-4877-9560-192a831663c3</id>
<title>Headline 1 sed ut perspiciatis unde omnis iste natus</title>
<link href="https://example.com/news/rel-article-1"/>
<author><name>By Author 1</name></author>
<g:overline>Overline 1</g:overline>
<media:content url="https://example.com/img1.png"></media:content>
</entry>
<entry>
<id>urn:uuid:f48c57fb-2b8d-4156-a52d-cd262d826095</id>
<title>Headline 2 sed ut perspiciatis unde omnis iste natus</title>
<link href="https://example.com/news/rel-article-2"/>
<author><name>By Author 2</name></author>
<g:overline>Overline 2</g:overline>
<media:content url="https://example.com/img2.png"></media:content>
</entry>
<entry>
<id>urn:uuid:6ab4e6d8-327c-4c07-a9bc-b647f8f6c891</id>
<title>Headline 3 sed ut perspiciatis unde omnis iste natus</title>
<link href="https://example.com/news/rel-article-3"/>
<author><name>By Author 3</name></author>
<g:overline>Overline 3</g:overline>
<media:content url="https://example.com/img3.png"></media:content>
</entry>
</g:article_group>
</entry>
</feed>