Ideas for Arc XP

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Structured Data LD-JSON Recommendations for Themes Blocks

Structured Data in the form of JSON-LD should be added to both Themes blocks and output types. For SEO this would both contribute to Site Authority and optimize SERP presentation.


Example JSON-LD could include the following schema.org vocabulary:


  1. https://schema.org/NewsArticle - conditionally placed in output types for article pages.

  2. https://schema.org/CollectionPage - for output types of homepages, section pages, tags pages.

  3. https://schema.org/author - for author references.

  4. https://schema.org/breadcrumb - to optimize SERP presentation.

  5. https://schema.org/SiteNavigationElement - to encourage better understanding of site navigation and Site Link presentation for SERPs.

  6. https://schema.org/Organization - for contextualizing the business vertical of a site.

  7. https://schema.org/SearchAction - encourages search integration as well as SERP inline search.


Several other examples recommended by Google can be found on the Google Search Gallery:
https://developers.google.com/search/docs/guides/search-gallery


  • Eric Carlisle
  • Jun 21 2021
  • Future consideration
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    • Arkady Dolina commented
      20 Feb 17:02

      It would be great to have out-of-the-box support for JSON-LD structured data in Arc XP, as it would improve SEO and integration with modern search engines. Are there any updates on this proposal's status?

    • Admin
      Sara Carothers commented
      June 22, 2021 19:08

      Thanks for this Eric – we understand the use case here and want to add support for this. I'll give an update on when that might be timing-wise once we know that.