Ideas for Arc XP

Structured Data LD-JSON Recommendations for Themes Blocks

Structured Data in the form of JSON-LD should be added to both Themes blocks and output types. For SEO this would both contribute to Site Authority and optimize SERP presentation.


Example JSON-LD could include the following schema.org vocabulary:


  1. https://schema.org/NewsArticle - conditionally placed in output types for article pages.

  2. https://schema.org/CollectionPage - for output types of homepages, section pages, tags pages.

  3. https://schema.org/author - for author references.

  4. https://schema.org/breadcrumb - to optimize SERP presentation.

  5. https://schema.org/SiteNavigationElement - to encourage better understanding of site navigation and Site Link presentation for SERPs.

  6. https://schema.org/Organization - for contextualizing the business vertical of a site.

  7. https://schema.org/SearchAction - encourages search integration as well as SERP inline search.


Several other examples recommended by Google can be found on the Google Search Gallery:
https://developers.google.com/search/docs/guides/search-gallery


  • Eric Carlisle
  • Jun 21 2021
  • Future consideration
  • Attach files
  • Admin
    Sara Carothers commented
    June 22, 2021 19:08

    Thanks for this Eric – we understand the use case here and want to add support for this. I'll give an update on when that might be timing-wise once we know that.